Podcast listening has exploded in popularity
Demographic and Listening Trends
Source: Edison Research and Triton Digital, 2019
Podcasts are the new “talk radio.” 144 million Americans listen to podcasts including 90 million on a monthly basis. Podcasts now sit alongside other forms of premium media like videos, books, television, and music. Podcasts are in demand because consumers want information on-demand and on-the-go.
Popularity
- 70% of Americans are aware of the term “Podcasting”
- 51% have ever listened to Podcasts
- 144-Million Americans have listened to Podcasts
- 65% increase in the last four years.
- 90-Million Americans listen to Podcasts regularly
- 77% click on Podcast and listen immediately
- 80% listen to all or most of the Podcasts
Demographics
The Podcast audience has a higher median income than the general US adult population ($63,000).
Podcast consumers are more likely to have a four-year college degree and/or graduate degree than the general US adult population.
AGES of Podcast Listeners, general listenership
- Age 25-54 55%
- Age 35+ 49%
- Age 45+ 33%
- Age 55+ 16%
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